- Paid Meta Marketing
- Paid Google ads
- Email Marketing
- Linkedin Marketing
- Facebook Marketing
- Instagram Marketing
- Whatsapp Marketing
- SEO
▪︎ On Page
▪︎ Off Page
▪︎ Backlink
■》Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional Marketing vs Digital Marketing
- Importance and Scope
- Key Channels in Digital Marketing
- Career Opportunities
■》Module 2: Website Planning & SEO (Search Engine Optimization)
- Introduction to Websites & Hosting
- WordPress/Drag-and-Drop Website Builders
- SEO Fundamentals
- On-Page SEO (Title, Meta, Keywords, Structure)
- Off-Page SEO (Backlinks, Guest Posting)
- Tools: Google Search Console, SEMrush, Yoast
■》Module 3: Social Media Marketing (SMM)
-Overview of Major Platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube)
- Creating a Social Media Strategy
- Organic vs Paid Marketing
- Social Media Calendar & Scheduling
- Tools: Meta Business Suite, Buffer, Hootsuite
■》Module 4: Search Engine Marketing (SEM) & Google Ads
- Introduction to Google Ads
- Types of Ads (Search, Display, Video, Shopping)
- Campaign Setup & Targeting
- Bidding Strategies
- Google Keyword Planner & Budgeting
- Analyzing Results with Google Analytics
■》Module 5: Email Marketing & Automation
- Building Email Lists
- Crafting Effective Email Campaigns
- Introduction to Funnels
- Tools: Mailchimp, ConvertKit, Sendinblue
- Email Automation Sequences
■》Module 6: Content Marketing & Blogging
- Content Strategy Planning
- Types of Content (Blogs, Infographics, Videos, Podcasts)
- Copywriting & Storytelling
- Blog Writing and Monetization
- Guest Blogging & Link Building
■》Module 7: Analytics & Performance Tracking
- Introduction to Google Analytics (GA4)
- Measuring KPIs and ROIS
- Traffic Analysis & Conversion Tracking
- Reporting Dashboards
- A/B Testing
■》Module 8: Freelancing & Digital Marketing Career
- Building Your Portfolio
- Creating Gig Profiles (Fiverr, Upwork)
- Pitching Clients
- Job Roles: SEO Analyst, SMM Manager, PPC Specialist, Content Writer
- Resume & Interview Preparation
●》Bonus Modules (Optional)
- Affiliate Marketing
- Influencer Marketing
- WhatsApp & SMS Marketing
- App Marketing
- Al Tools in Digital Marketing (e.g., ChatGPT, Canva Al)
●》Deliverables
- Weekly Assignments
- Mini-Projects
- Certificate of Completion
- Final Capstone Project (e.g., Real Business Campaign)
- Paid Meta Marketing- Paid Google ads- Email Marketing- Linkedin Marketing- Facebook Marketing - In...
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